FOR IMMEDIATE RELEASE

FLAMBÓ OFFICIALLY LAUNCHES IN NEWARK WITH PARCHA FUERTE, A NEW FRAGRANCE BRAND INSPIRED BY PUERTO RICO

NEWARK, N.J. — June 20, 2026 — Flambó, a new Puerto Rican-owned fragrance brand dedicated to celebrating culture through scent, officially launches today in Newark with the debut of its signature fragrance, Parcha Fuerte.

Timed to coincide with the eve of the summer solstice, the launch marks the beginning of Flambó's journey to introduce a new voice in fragrance; one deeply rooted in Puerto Rican heritage while embracing contemporary craftsmanship.

Parcha Fuerte is inspired by the vibrant landscapes and unmistakable spirit of Puerto Rico. Opening with an exhilarating burst of juicy passion fruit that gradually gives way to the quiet strength of oud, leaving a sophisticated, modern trail that lingers long after the first impression.

"Flambó was created to tell stories through fragrance," said founder Havier Nazario. "Parcha Fuerte is our love letter to Puerto Rico; its people, its culture, and the memories that stay with you long after you've left the island. We believe fragrance has the power to awaken identity, create connection, and transport the physical."

The Newark launch follows the successful soft introduction of Parcha Fuerte by Flambó to thousands of attendees at Chicago's annual Fiestas Patronales Puertorriqueñas. Home to one of the nation's largest and most vibrant Puerto Rican communities, Chicago provided the perfect setting to introduce a fragrance inspired by Puerto Rican heritage before its official debut.

Designed for those who appreciate distinctive, artisanal fragrances, Parcha Fuerte reflects Flambó's mission to create scents that honor Caribbean heritage while standing alongside the world's finest perfumes.

Each bottle is presented in premium packaging inspired by Puerto Rican artistry, featuring subtle Taíno-inspired design elements and the brand's signature gold detailing.

Parcha Fuerte is available in 10 mL and 30 mL sizes through Flambó's select pop-up activations throughout the year, and online soon.

ABOUT FLAMBÓ

Flambó is a Puerto Rican-owned fragrance brand focused on creating evocative fragrances inspired by culture, identity, memory, and place. Founded in Newark, New Jersey, the brand's mission is to transform powerful experiences into wearable works of olfactory art. Its inaugural fragrance, Parcha Fuerte, celebrates the spirit of Puerto Rico through a contemporary luxury fragrance experience.

30 ML